Why I don't trust TV

May 26, 2009

Television has a way of convoluting reality. Take TNT's “Trust Me,” which seemed to depict graphic designers and copywriters as heavy-drinking muses incapable of maintaining a decent social relationship. Watching the program, which was canceled after one false impression-filled season, one would think that designers and writers spend a large portion of their days scheming for career advancement without foundation and the creativity comes in small sparks that are relatively easy for them to identify and capture. In short, like many programs, “Trust Me” depicted the work as being easy. Design is not easy. Trust me. Designers toil long hours to achieve the perfect visual, the funneling layout, the dynamic promo piece, the awe-inspiring ad that says, “This is what you need, and you need it right now.” When the entertainment industry (which is chock-full of designers) depicts this job as being easy, it undermines the serious labor put into masterful works of art. Great graphic designers know that every line, every stroke, and every color has a purpose — if it does not, then it does not belong. Weeding out what does not belong so you're left with the perfect piece takes talent, commitment, dedication and time. It's hard work. I understand the necessity for drama: A TV show that follows graphic designers around in their natural environment would be decidedly boring, right? Or maybe not ... if you haven't heard, CMYK America recently held a contest to identify America's Top Graphic Designer, and the program is slated to be televised as a reality TV series. So, maybe the real world of graphic design isn't so boring after all! As a fictional medium, television is free to depict characters as it chooses. I just want designers and writers to get the respect they deserve. How about you?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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