color

March 19, 2014

The 40/40/20 rule of direct-mail marketing states that 40 percent of your success is dependent on the quality of your mailing list, another 40 percent on your offer, and the remaining 20 on “...

November 14, 2013

Blue is the most popular color in the world. In fact, 40 percent of people worldwide name blue as their favorite color. Blue is one of the top five color choices for brands and home paint (though...

September 15, 2013

Want to make your brand stand out in a crowded market? Try a color that’s the opposite of the established norm. It’s a great way to differentiate your brand from the competition. Let’s take a look...

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.