direct mail marketing

November 29, 2015

Want a professional edge for your presentations, reports, books, catalogs, and booklets? You need perfect bind booklet printing. The following details the difference between perfect bind booklets...

October 27, 2015

Want to improve your postcard ROI over time? The final installment in our perfect direct-mail postcard campaign series covers postcard follow-ups (for more great postcard marketing tips, see...

September 27, 2015

When you have a postcard that performs predictably well, the only thing that limits your direct-mail marketing success is the initial investment you put into your campaigns. But what if you could...

September 14, 2015

[caption id="" align="aligncenter" width="500"] Postcard design by Darren Johnson for Ex’pression College[/caption] Looking for a quick and easy way to increase postcard response rates? High-gloss...

July 27, 2015

Much debate surrounds whether QR codes are powerful marketing tools or a dying concept. Here, we examine the case for and against QR codes to help you determine whether you should put a QR code...

July 26, 2015

Ever get a marketing postcard that was nothing but big black letters on a yellow background? How about a postcard featuring Courier font and an obviously-stock photo? Ever wonder why companies...

July 22, 2015

Direct-mail postcard marketing is one of the most effective ways you can market your business – provided you do it right. The success of your postcard marketing campaigns is dependent not only on...

July 13, 2015

When it comes to direct-mail postcard marketing, you know the quality of your offer and mailing list are the primary factors behind success – but did you know your choice of postcard paper stock...

July 12, 2015

If business seems slow during summer months when families focus on vacation rather than buying what you sell, don’t simply resign yourself to slow summer sales – do something about it and boost...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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