direct mail marketing

July 6, 2015

  Want to craft a compelling direct-mail postcard design that helps you boost leads, sales, and ROI? This installment in PsPrint’s “The Perfect Direct-Mail Postcard” series covers postcard...

June 8, 2015

Direct-mail postcard marketing can be one of the most powerful strategies you adopt for your business, but it’s critical to get everything right in order to maximize your return on investment....

May 10, 2015

Direct-mail postcard marketing can be an incredibly-effective way to generate leads and motivate sales, provided you can optimize your postcards for success. Unfortunately, many small businesses...

February 23, 2015

Postcard by Red Monkey Design for LuLu’s on Main

Did you know postcard marketing has the potential to transform your business very quickly? Indeed, with a strategic approach...

June 5, 2014

Do your marketing materials give your customers value? If not, it’s worth considering ways you can add value to your customers’ lives through your marketing materials. By adding value, I’m not...

September 25, 2013

[caption id="" align="aligncenter" width="600"] photo credit: DavidErickson via photopin cc[/caption] Great marketers, copywriters, and even designers have a firm grasp on how language influences...

September 10, 2013

[caption id="" align="aligncenter" width="600"] photo credit: mjkeliher via photopin cc[/caption] Want to find new customers, grow your business and earn more profits? It’s time to give direct-...

September 8, 2013

[caption id="" align="aligncenter" width="427"] photo credit: ozracing99 via photopin cc[/caption]

I’ve discussed at length the myriad reasons print is not only alive and well, but primed to...

July 15, 2012

A well-planned direct mailer remains one of the best marketing tools at your disposal.  In fact, direct-mail marketing is better today than ever before.  Why?  Because so many of...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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