Graphic Design

January 21, 2009

When you are talking about measuring units of information on your computer it can be confusing. The smallest unit of information is called a bit. A bit is based on an on or off switch and is used...

January 20, 2009

Get some bang for your buck. Or should I say a big bang for no bucks? Add streaming video to your website at no charge. You don’t need to know HTML or anything about flash. Here’s what you can do...

January 19, 2009

Did you ever go to the dentist when you were a kid and get those rings with the moving images on them? Or get that prize with a moving image in a box of Cracker Jacks? Those were lenticulars. As...

January 18, 2009

[caption id="attachment_328" align="alignright" width="240" caption="Print and web marketing CAN get along after all."][/caption] I've heard the chants from the rooftops: “Print is dead! Print is...

January 17, 2009

Welcome to the wild world of advertising. I went to Iowa State University for graphic design. After I graduated I moved to Milwaukee, where I've been working as an art director for the last 20 or...

January 17, 2009

Making your piece stand out from the barrage of direct mail people receive can be a challenge. Try incorporating different binding techniques into your design to make it unique. Let’s start by...

January 17, 2009

I had to re-learn a lesson recently. Always print out and put together a folding mock-up of the piece before sending it to the printer. The more complex it is, the more important it is to do. As...

January 16, 2009

Yes, this is another blog entry about networking, or at least about getting your foot in the door. Here’s a tip that has helped me immensely through the years: Keep a log of contact activities. It...

January 15, 2009

[caption id="attachment_177" align="alignright" width="240" caption="Use Adobe Photoshop to create gift cards for your clients and keep them coming back."][/caption] Don't let the headline fool...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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