Marketing

June 20, 2013

Owning and operating your own business can be one of the most rewarding lifestyle choices you ever make, but it can also be the most demanding. This is especially true for solo entrepreneurs, small...

June 19, 2013

If the couple that designs together stays together, then Emily Taft and Henry Witecki, who designed their own wedding invitation, have a great future together. I like the symbolism of the...

June 12, 2013

Summer is coming up, and I don’t know about you, but I’m finding it more and more difficult to stay focused when the sun is shining and the outdoors beckon. That’s what your friends at PsPrint are...

June 12, 2013

Facebook has proven itself to be a powerful marketing tool. Your Facebook page fan base is akin to having an opt-in mailing list, with the added social sharing and “like” factor. You can take...

June 9, 2013

Hang tag design by Nathan Goik

Hang tags are some of the most useful, yet overlooked, marketing tools in the retail industry. Most of the hang tags I see are little...

June 5, 2013

At the Oakland Indie Awards party last week, a fellow approached me with a smile and a business card. It turned out to be PsPrint customer David Allen, who is participating in the creation of the...

June 4, 2013

If you want to maximize your return on investment, you should conduct A/B tests on your marketing materials. In general, an A/B test (or split test) is when you test two different versions of a...

June 4, 2013

Summer is one of my favorite marketing seasons. Sure, it doesn’t carry the “must buy now” mentality associated with winter holidays, and many families are spending their money on vacations rather...

May 30, 2013

May has Memorial Day. July has Independence Day. But what does June have, other than the poorly-observed Flag Day and the entirely exclusive Father’s Day (otherwise known as I’d Rather Be Golfing...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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