Marketing

October 21, 2010

Very few ad campaigns have been as memorable as ABSOLUT VODKA.  That bottle shape, which has sparked marketing ideas for more 25 years, continues to draw millions of vodka lovers and artists...

October 11, 2010

[caption id="attachment_13840" align="alignright" width="300" caption="Gap logo comparison via Brand New."][/caption] Few logo redesigns have created such a furor as Gap’s, which was unveiled last...

October 4, 2010

The other day I got a postcard in the mail, reminding me that I made a dentist appointment six months ago, and it’s coming up. With this reminder in hand, I made a note in my calendar of my date...

September 19, 2010

[caption id="attachment_12871" align="alignright" width="200" caption="Flour + Water in San Francisco seals takeout boxes with stickers."][/caption] Stickers aren’t just for your car bumper...

September 15, 2010

[caption id="attachment_12824" align="alignleft" width="200" caption="Jeffrey Brown"][/caption] As a working artist, Jeffrey Brown seems to be living the dream: He’s paid to do what he loves....

September 7, 2010

In order to save the earth, we’re encouraged to reduce, reuse and recycle, and the same concept can apply to your small business. With fewer employees – sometimes none at all – you must wear...

July 15, 2010

My least favorite part of being a freelancer is self-promotion. As a copywriter/journalist/blogger/social media marketer, it's tough to boil down what I do into a simple phrase or title. When...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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