print marketing

March 31, 2011

April Fools' Day is notoriously a prankster's holiday, and corporations have been behind some of the most elaborate and humorous April Fools' Day pranks in history. It makes sense because the best...

February 22, 2011

In my hometown, a smallish blue collar midwestern city, everyone recycles. You see, the city takes away recycling bins, which they give away for free. Recycling in my hometown isn't necessarily...

February 6, 2011

If you’re the type of business that has a daily special – say, a restaurant or bar – then you can’t go wrong with getting the word out through social networking. It’s free and fast. Best of all:...

January 25, 2011

Whether you're new to the game or an old marketing dog, you can always learn new tricks that will keep you current with customers, increase response rates and blast profits through the roof. Some...

January 20, 2011

Sex sells, right? Not always. I don't think so. I think the saying should be rephrased to “good sex sells.” When done right, just the hint of sex – or perhaps more appropriately, sex appeal – can...

January 13, 2011

Do you like the new slim business cards? I do. I think they allow you to demonstrate that you are cutting edge, that you're in tune with current trends and that you're not afraid to take...

January 5, 2011

Crafters make things with their hands, so it makes sense that flyers for craft shows would be creative. This past holiday season, I made it a point to avoid big-box stores and instead shop with...

January 4, 2011

Charitable organizations often have the best logo designs, in my not-so-humble opinion. I don't know if it's because charities can afford to pay for great logo design, or because graphic designers...

January 2, 2011

The New Year isn't just about replacing the wall calendar and sauerkraut and sausage. It's also about making resolutions, reexamining goals and redefining futures. As a marketer, it's important...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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