Marketing

You’ve printed a professional business card, a cool sticker or an informative brochure, now what? Marketing to the rescue! All the designing and printing in the world won’t help you, if you can’t spread the word about your business, product, service or event. We can help! Below you will find PsPrint Blog posts jam-packed with clever marketing ideas to help you market your business, product, service or event.

January 28, 2010

Don't rely on a simple face-to-face pitch, exchange of business cards or an e-mail message to help you make a sale or land a new client. Even if you have a successful business meeting with a...

January 27, 2010

We write a lot about invitations, when to send them, how to send them, even ideas on how to make them yourself, but we seldom talk about whether printed materials are better than electronic. I...

January 26, 2010

Valentine’s Day is soon approaching, and e-cards are a great free way to show your love and appreciation to others.

There are hundreds of websites that offer free e-cards, many of them with...

January 24, 2010

As a person who spends eight hours a day in front of a computer, I can’t afford file damage or downtime owing to power outages. I’ll bet most of you can’t, either, especially the freelancers who...

January 20, 2010

There are certain items in a company’s printed materials that are taken for granted. You design them with your logo and contact information and leave them at that. But a lot of branded material is...

January 20, 2010

In formal personalized stationery, you’ll often find a monogram used to represent the sender. A monogram is a design consisting of two or more alphabetic letters combined or interlaced, commonly...

January 19, 2010

Valentine’s Day is great for showing appreciation to those that mean something to you. I’m sure for many of you that list would include some of your clients. This is a perfect opportunity to show...

January 18, 2010

The afternoon sky was dark this weekend as the wind whipped the rain in all directions, yet I still managed to spot a bold, red-on-white vinyl banner over a store proclaiming, “Grand Opening!” My...

January 17, 2010

Postcards are appealing to many marketers because they are efficient. The printing and postage are less costly and the copywriting and design are confined to a smaller area than a regular direct-...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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