There are certain items in a company’s printed materials that are taken for granted. You design them with your logo and contact information and leave them at that. But a lot of branded material is...
Marketing
You’ve printed a professional business card, a cool sticker or an informative brochure, now what? Marketing to the rescue! All the designing and printing in the world won’t help you, if you can’t spread the word about your business, product, service or event. We can help! Below you will find PsPrint Blog posts jam-packed with clever marketing ideas to help you market your business, product, service or event.
January 20, 2010
In formal personalized stationery, you’ll often find a monogram used to represent the sender. A monogram is a design consisting of two or more alphabetic letters combined or interlaced, commonly...
January 19, 2010
Valentine’s Day is great for showing appreciation to those that mean something to you. I’m sure for many of you that list would include some of your clients. This is a perfect opportunity to show...
January 18, 2010
The afternoon sky was dark this weekend as the wind whipped the rain in all directions, yet I still managed to spot a bold, red-on-white vinyl banner over a store proclaiming, “Grand Opening!” My...
January 17, 2010
Postcards are appealing to many marketers because they are efficient. The printing and postage are less costly and the copywriting and design are confined to a smaller area than a regular direct-...
January 14, 2010
Marketing your graphic design services is more involved than simply taking out a Yellow Pages ad. Like any small business, you have to brainstorm creative ways to promote yourself within your...
January 14, 2010
We all have business cards (you should if you don’t!), but are we all using our personal business cards to their full potential? A lot of printers will give the options to have calendars or a...
January 13, 2010
The recent earthquakes in Haiti and Northern California caused millions of dollars in damages and thousands of lives – and the numbers are rising. Disasters usually catch business owners off-guard...
January 12, 2010
Valentine’s Day may not be a national holiday, but thanks to our friends at Hallmark Cards and Hershey’s Chocolate, it’s a BIG holiday. If you are freelancer or small business owner, Valentine’s...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
