Marketing

You’ve printed a professional business card, a cool sticker or an informative brochure, now what? Marketing to the rescue! All the designing and printing in the world won’t help you, if you can’t spread the word about your business, product, service or event. We can help! Below you will find PsPrint Blog posts jam-packed with clever marketing ideas to help you market your business, product, service or event.

June 5, 2013

At the Oakland Indie Awards party last week, a fellow approached me with a smile and a business card. It turned out to be PsPrint customer David Allen, who is participating in the creation of the...

June 4, 2013

If you want to maximize your return on investment, you should conduct A/B tests on your marketing materials. In general, an A/B test (or split test) is when you test two different versions of a...

June 4, 2013

Summer is one of my favorite marketing seasons. Sure, it doesn’t carry the “must buy now” mentality associated with winter holidays, and many families are spending their money on vacations rather...

May 30, 2013

May has Memorial Day. July has Independence Day. But what does June have, other than the poorly-observed Flag Day and the entirely exclusive Father’s Day (otherwise known as I’d Rather Be Golfing...

May 29, 2013

Here at PsPrint we’re proud to have freelance graphic designers and other small businesses as our customers. While we serve the printing needs of larger institutions, of course, it’s the smaller...

May 23, 2013

Summer can be one of the hottest sales seasons for your business if you’re aggressive with your marketing strategy, relate to your customers’ problems and desires, and craft compelling offers that...

May 22, 2013

Great art requires great graphic designers to create great marketing materials. This week’s “Hot Off the Press” highlights designers – including Karen Johnson, Steven Noffsinger and Terri...

May 15, 2013

As I was going through PsPrint’s printing orders this month and selecting my favorites for “Hot Off the Press,” I noticed a common theme: The best designs came from nonprofits. Below you’ll find...

May 8, 2013

Oftentimes it’s not just the designs that stand out among customers’ orders here at PsPrint – the stories behind the print jobs can be just as interesting. Here are a few highlights this week:

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.