Author Archive | Brian Morris

Three P’s you should understand: postcards, personalized URLs and profits

postcardPerhaps you’ve heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, …

How to generate tons of leads with a bullet-proof offer

It’s often said that 50 percent of all marketing works — we just don’t know which 50 percent that is. I have a pretty good …

Make more money for less work

My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he’s …

Six free ways to find new clients during a recession

The recession is upon us, no doubt about that. Is there any reason to be chipper? I say, YES! Avoiding tired clichés about lemons and …

Five things that are holding your business back

If you’re a small business, finding new customers can be a challenge, especially in the current economy. If you’re struggling to find new clients, don’t …

Pepsi, Tropicana and the Arnell Group: Irate consumers or jealous designers?

Just about every graphic designer, marketer and business owner has heard at least something about the respective Pepsi and Tropicana debacles of late. The Los

Best-selling ideas … free of charge!

Do you want a free education? How about a free market research team? Maybe a free concept for the next multi-million dollar idea? I have …

More open source design software

Ahh … the joys of open source. I mentioned a few open source design programs in a previous post. Here are a few more:

Blender

Focusing on one good idea at a time

Ideas, ideas, ideas. If you have a creative mind (and you do, if you’re a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping …

Lessons in usability: Amazon, eBay, Tiger Direct and more

Check out Time‘s list of the top 25 ecommerce sites. Take a look at each, and take notes.

These websites share specific characteristics …

Boost business with a seminar

Small business seminars are a great way to drum up extra business and loyal customers. If you’re a graphic designer, writer, marketer, webmaster, printer or …

Aviary vs. Adobe and the ultimate Photoshop contests

If you love to beta test, head over to Aviary and check out the new graphic design application suite in development. With names such as …