If your city is anything like mine, you’re inundated with “Best Of” ballots at some point throughout the year. Magazines and newspapers send out e-mail reminders and place ballots in their publications, urging locals to vote for their favorite restaurants, recreational activities and services. In turn, they hope to gain some advertising from the winners under the guise of promoting all that the area has to offer. Advertorial or not, “Best Of” lists are fun for me to fill out.
If you’re a small business and you want to get a lot of attendees for a business event – and I mean if you’re really serious about success – then I present you with a challenge: send personalized invitations. You’re not too lazy, are you?
I thought not. You run a small business, and you already know success takes a lot of hard work. What you might not be aware of is the proven power of personalization.
A new addition to the family is one situation where an e-mail message to friends and family just won’t cut it. A delivery from the stork demands a custom-printed birth announcement.
People will want to have something to put up on the fridge at home. Including a photo of the baby is an added bonus, allowing friends and family to show off the new arrival.
OK, you’ve graduated from design school or decided to step out on your own and become a legitimate freelance designer.
Happy St. Patrick’s Day! Are you wearing green? Have you had a Shamrock Shake? Or, better yet, a shot of Jameson? St. Patrick’s Day is a whimsical holiday – you’re not pressured to spend a lot of money showering your loved ones with gifts. Heck, you’re not really expected to do anything except join your friends for Irish bar hopping and chow down on some corned beef and cabbage. But maybe take a moment to reflect on your luck.
With all the e-commerce going on, you might think that catalog printing is dead. Think again!
While it is true that the mail-order business witnessed a 3.4 percent decrease in 2009, it really isn’t clear whether that is a permanent trend or more the result of an economic repression that has hurt just about every other business on the planet.
What’s more, catalog printing accounted for more than $133 billion in sales last year. Hardly what you’d call a dead industry, eh?
In honor of St. Paddy’s day, I want to give a shout-out to my local liquor store. This is not just a gratuitous plug for alchohol, my local liquor store is actually behind one of the best flyer printing campaigns that I’ve seen in a while.
I frequent this liquor store because it’s close to my house and has an immense beer selection and a make-your-own six pack policy, so that customers can sample many different kinds of beer at once.
The store
As a freelance graphic designer with experience, you’re considered an expert — especially to those just starting out in the design world or those with no design education.
Has St. Patrick’s Day snuck up on you? Yup, it’s tomorrow. But before you drown your missed business opportunity in a pint o’ Guinness or an Irish Car Bomb cupcake, skim these marketing ideas intended for procrastinators like yourself.
1. Offer a green discount
The beauty of the Internet is you can post news quickly and take it down just as easily.
