Promotional marketing is huge. Enormous. Highly successful when done correctly. Sadly, many small businesses don’t define a difference between “advertising” and “promotional marketing.”

Thanksgiving can often be overlooked when it comes to business – often companies go from Halloween straight into the winter holidays. But Thanksgiving should not be ignored. It’s not as controversial as Christmas – since it’s not a religious holiday, everyone can celebrate! And you can use a lot of leftover Halloween ideas, too, such as pumpkin and autumn leaves decorations for the office, store, website or newsletter.

A menu is one of the biggest advertisers for a restaurant. In this Internet age, not only does it list your dishes but it can also be posted on your website to entice people to visit you. I often walk into restaurants just to ask to see their menu – an easy-to-read menu with provocative options makes me put a mental Post-It on my brain to patronize the restaurant another time.

The Internet has made marketing online a global focus. Despite its accessibility to the masses, the Internet also presents many barriers to marketing online. Changing technology creates a need for constant adaptability and the ability to accommodate change quickly and wisely.

How will Santa ever know how to get to your house unless you show him? A custom vinyl banner can be a festive addition to your holiday display.

If you really want to push the envelope in small business marketing, then try getting rid of the envelope altogether! To supplement your other marketing tactics, try printing a custom sticker.

Stickers are eye catching and cost effective. You can produce tons of stickers and distribute them at an office, store, event or in the street. A sticker generates great word-of-mouth marketing, as people will pass stickers along to friends and post them in easy-to-see places at work or home.