I write a lot about content management systems, probably Joomla! more than others. But by far my favorite CMS is Drupal. The system is powerful, extensible and customizable to a degree unmatched by other systems. The core delight of Drupal is that every add-on seems to work seamlessly with all other add-ons, while other systems [...]

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The name of the game here is presentation. What you are really designing is packaging. How do you make your envelope stand out in a pile of mail?

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Many times letterhead is the first contact that your audience gets or possibly the only contact that they have with your company. Therefore, your letterhead has got to communicate your product or service, company name and a bit of your personality. It should be simple, but yet unique.

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When it comes to business, free press is golden. Here are a few ways to convince reporters and editors you’re worth the column inches:
Announce a new product, service or company news — These ideas serve as the foundation for most press releases. I recommend using these for branding purposes only unless your announcement is revolutionary [...]

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Productivity software is generally described as software that makes businesses (or people) more productive. Simple and self-explanatory. But each niche profession (or personality) has a unique set of tasks that productivity software can automate or otherwise make more efficient. For graphic designers, programs such as Adobe’s Suite (Photoshop, Illustrator, Fireworks, Flash), QuarkXPress, and MS Virtual [...]

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What comes to mind when you think of shameless marketing? Do you conjure images of imitation Rolex salesmen or bizarre publicity stunts? If so, you’re right — these are ways to shamelessly market, but they are on the extreme end of the spectrum when it comes to shameless marketing.
Shameless marketing isn’t exclusive to scam artists [...]

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