Author Archive | Brian Morris

Ancient marketing

289px-get_fat2Marketing has played a role in building successful businesses since ancient Egyptian entrepreneurs tacked papyrus posters to stone walls. I like the old ads, because …

The power of the super-niche

super-niche-fountain-of-youthTo small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever.

Identifying the perfect …

Patriotic marketing – be honest to your fellow Americans

american_flag1I hate it when marketers lie. It gives the rest of us a bad name. It’s un-American, and eventually it will get you into trouble. …

Four clean designs that work

I’m a sucker for clean web design — for me, the simpler the website, the better. If you’re a designer, you know that “simple” design …

No excuses

phone-clientsEver miss a deadline? Forget an important design element or list a key benefit? You’re not alone — everyone makes mistakes, and in most cases …

Three great learning sources for the new age of graphic design

learn-graphic-designWhether you’re formally schooled or self taught, graphic design education is ongoing. Styles, trends, and technologies change at such a rapid pace that if you …

Don’t beat around the bush

Marketing spin doesn’t have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with …

Four things that customers want

what-customers-wantIt can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services …

Microsoft’s Bing – what can it do for you?

web-shots048-2009-06-12-14_36_02A lot of people are blogging about Bing, Microsoft’s new “decision engine.”  Most of them can’t see the benefits of using Bing over the …

Oh, the wonderful things you can do in your garage

If your business is based on a remote communications model, you don’t need the extra expense of setting up shop in a downtown suite. Freelance …

Why bother with design school?

Let’s face it: There are a lot of “designers” out there with little or no formal education. Some of them have no talent; others are …

What you can learn from scams

scamGip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. …