You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to be the flexible guy who can tailor your product to each company’s needs and treat them as an individual. The best marketing and business concepts are individual treatments that help a company to stand out.
How can you stay flexible and offer a competitive product? Easy enough, especially for software, printing and related businesses.