Jerry Brisinger

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Author Archive | Jerry Brisinger

Tuesday, September 22, 2009 - 20:36

You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to be the flexible guy who can tailor your product to each company’s needs and treat them as an individual. The best marketing and business concepts are individual treatments that help a company to stand out.

How can you stay flexible and offer a competitive product? Easy enough, especially for software, printing and related businesses.

Monday, September 21, 2009 - 22:48

On a daily basis we are assaulted by print ads from the time we step out of our houses until we go to bed again. We only remember certain ones. Why is that? What makes some print material stand out from others? It is actually a combination of triggers and aesthetics that are designed to catch and hold a readers’ attention. There is a great amount of debate as to which ones are the most important.

In my opinion there are two that are irreplaceable: the title and motivation.

The title must grab a reader's attention and make them want to read what you are offering.

Thursday, September 3, 2009 - 00:51

How would you describe the whole printing process? Stop yourself; there might be little children in the area. In general, the entire process from set up to finished product is a pain if you are dealing with the wrong company. Product cut is wrong, misspellings, wrong color on brochures, etc. What can you do about it? Change companies? Usually that is the knee-jerk reaction, but does it really solve anything?

I have discovered two things: Everyone offers the same products, but no one's products are the same.

Printing services are universal.

Tuesday, September 1, 2009 - 19:09

My business is not what you would call traditional. I sell in all 50 states. That is pretty common nowadays, but my product is individualized for each group based on their geographical location. The product varies from county to county inside of a state. Since the product varies, the sales material must meet that particular customer’s demands. I have to know that when I order brochures and sales materials that they will be done correctly and delivered on time.

I need everything to fall into place every time.

Tuesday, September 1, 2009 - 01:07

As a marketing director, I send a lot of work out to be written by in-house and freelance writers. Many of them are very good at their jobs and I have no complaints, but some of them are, duh, unprofessional. By that I mean that they are unable to write a simple article without making some pretty obvious grammatical errors. Maybe it is the era of texting that has made some of us sloppy, but that doesn't matter to me.

Wednesday, August 26, 2009 - 22:39

I have been covering a lot of SEO, SEM and social media lately. They are all necessary marketing tools in the modern age, but they will not stand alone if you want to grow your company fully. Traditional marketing tactics such as print media, postcards, coupons, etc., are more important than web advertising.

That may be controversial to some, but it is true. Look at all of the largest companies. Do they have all their eggs in the web basket? No. Their budget weighs heavily on print, television and radio.

Wednesday, August 19, 2009 - 18:03

We have all read the advice out there about the questions you need to ask a client when you first interact with them. All of them are quite academic and make a great deal of sense for robots who are only interested in money.

What about the human factor of a potential client? There are three questions that will make a new client feel like they are being treated like an individual rather than as a sale.

Wednesday, August 19, 2009 - 18:01

When I first began freelancing, I cheated somewhat. I still had a full-time job. My goal was to phase out the job as I became more successful. Several obstacles had to be hurdled as you can imagine. In the beginning I offered a low rate that barely felt as if it covered the work I put into projects. I wrote cheaper than anybody I knew and consulted for half their price. I had clients, but I still needed the full-time job.

After about a full year of burning the candle at both ends, I decided I was at a crossroads in my endeavors. I had to shed the job, period.

Tuesday, August 18, 2009 - 00:16

desktop4One of the negative consequences of the advances in computing power is the notion that all you need is a computer to be a designer. When pundits, most overly filled with coffee, began promoting the term “desktop publishing” they thought the new technology would push the First Amendment into overdrive.

Thursday, August 13, 2009 - 00:13

Cloud commuting is a fairly new term — an upgrade if you will — for outsourcing. Outsourcing has suffered a bum rap from people whose perception is company owners laying everybody off to start again with a call center overseas. Enterprising business owners have been outsourcing work for years. In fact, if you look up “capitalism” you will find the “division of labor” right next to “global domination.”

Every red-blooded opportunist uses cloud commuting to offer the best-quality products and services in the most cost-effective manner.

Tuesday, August 11, 2009 - 13:44

freelancerworld A few short years ago MySpace, Facebook and others of their ilk were considered to be a domain of the young. Only college and high school types would use this kind of technology. Actually, this was the original target audience of these sites. Now, MySpace alone has more than 200 million members.

Monday, August 10, 2009 - 18:11

I guess all I want to do is rant and rave a little bit. I have a pet peeve that should be aired and maybe it is one that I share with quite a few of you. It is outsourcing. Don't get me wrong, I am not against it. I have used freelancers from around the world for several jobs in the past. My peeve is the freelancers who answer and do not bother to read my project standards.


What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!