More and more, I’m seeing websites that give the layman the ability to create their own graphic designs. In this day and Internet age, this type of home convenience exists in many other areas as well such as interior design, T-shirt printing, filing taxes and the list goes on and on. These sites offer an economical solution to a need that many have, but what is happening to the human worker?
I know the worth of my graphic design services, and you should know the worth of yours. Having a creative mind is something that cannot be duplicated by a DIY website, and any great graphic artist shouldn’t be completely scared by these types of developments. But at the same time, we must understand that people will use these services over hiring a graphic artist for logos, personal business cards and other services, especially when some of these sites are free of charge.
How to combat these types of sites? Well, first I would consider an alternative. Instead of thinking of the site as competition, ask how some of your designs can be considered for use in their selection. Somebody is making the designs and getting paid, that much we can be sure of. Shooting an e-mail to those involved with these sites might give you an answer that will surprise you. This can be a great opportunity to use your skills to reach a market that may have otherwise been hidden from you.
On the flip side, I would suggest doing one simple thing – continue to do what you’ve been doing, and that is making yourself the best artist that you can be every day. Find those design tutorials, read up on the design blogs and research your competition. Keep thinking outside of the box and coming up with ideas that will blow your clients’ minds and keep them coming back. When people see the value that comes from unique designs with a creative touch that cannot be duplicated, you’ll be sure to stay in business no matter who comes up with a cheaper or more simplistic process.