Cutting costs in tough economic times is a harsh business reality. How do you know what you can cut and what you have to leave alone? You can only save so much on paper and other office supplies. Pretty soon you have to begin to wonder: Should I cut my print marketing or find a way to lower the costs of my online campaigns?
You should never cut just one. Both of these marketing strategies can be trimmed at the same time without eliminating either. Changing your print campaign can be as simple as reducing the volume mailed by targeting your ads in a more focused manner.
How do you cut costs for online marketing? First look at the services you pay for. Do you run a pay-per-click campaign? Is it successful? If you are running a lot of things such as Google AdWords you should reduce your budget and try article marketing, press release marketing and social bookmarking. These three phases of online marketing can replace PPC quite nicely.
The combination of the two cost-reduction methods could save you hundreds, if not thousands, of dollars each month. Are you doing anything else to reduce costs during these tough times?