I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred to the recession as a joke. Not that the loss of jobs are a joke, or people losing their homes is funny, but they made fun of the situation. You know: Inflation-proof ice cream or something like that. The funniest was a bumper sticker that said, "I'm so broke I can't pay attention!”
Some of these little snied remarks are working for businesses. Play to the uneasiness of the current economy. Be clear about your company's strength and stability, make sure your customers know that you will be around for their next order or be able to fill their support needs in the coming months.
Continuing to send brochures, postcards, and other printed sales copy shows that you are still able to meet their needs instead of disappearing in the next quarter.
Have you used other means to comfort your customers?