Giving away a free item or “freemium” is one of the most succesful direct-mail marketing tactics out there. PsPrint’s new magnets are a great “freemium” item to give away in mailings.
Below are three tactics for sending out magnets in your next promotional mailing.
1. Insert magnets in envelope mailings
Magnets can be inserted into any kind of mailed customer communication – account statements, newsletters, appointment reminders and so forth. It is important to call out the free magnet in teaser copy on the outer envelope. This will provoke recipients to open the envelope and not throw it away. With a No. 10 envelope you can use a small square or rectangular magnet. If you are mailing a larger envelope, then go for a larger 3.5-inch by 5.5-inch magnet.
2. Attach magnets to postcards
Talk to your printer about spot-gluing or otherwise attaching a small business card-size magnet to a large postcard. There are lots of clever ways to integrate the magnet into the creative. If possible, print underneath the magnet and use the magnet as a way to “reveal” what’s underneath – a discount code, a personalized URL or other surprise.
3. Place magnets in brochures
This is a more deluxe version of sending a magnet attached to a postcard. Use a folded 8.5-inch by 11-inch or larger brochure and spot glue a magnet of any size inside. Sending a folded brochure means the address panel is on the outside of the mailing, and the entire inside is open for copy and design. Again, to increase the open rate, be sure to advertise on the outside panels that there is a free gift inside!