The last thing that you think about when you are sending out a business letter is the envelope printing that your customer will see. On the other hand, it is the first thing that they will notice. Does it matter? Yes it does.
Envelope printing can be crucial to the success of your sales letters. Remarkably, many sales letters get thrown out before they are even read. Shocking, but true. How do you keep that from happening to yours? The design and printing on the envelope is your only hope. Both have to try and establish a company identity and display a purpose in a bold and direct way. All the while it has to be simple and easy to understand.
The brighter, the better, when it comes to any design, but even more so in envelope printing. It is simple logic to know that brighter colors attract more attention that the duller hues. Be careful though, the post office has some specific rules about where fold have to be and what areas have to be left for their use. The best bet is to try and find a printer that will offer you a basic template to build from.
The lowly envelope may not seem like a lot to many people, but envelope printing can very important to the success of every marketing campaign that your company embarks on. The printing and design on that small piece of paper could be the difference between a sale and trash can. What are your thoughts?