Three tips for card printing

Jerry
December 8, 2009

Card printing is not just limited to printing business cards. There many other options, including greeting cards, rack cards (http://www.psprint.com/rack-cards) and postcards are just a few others. Here are three good tips that you should follow when creating any kind of card for yourself or your business.

1. Pick the right paper stock. A thick, high-quality paper stock can help to accentuate the quality of the printing on the card.

2. Decide if you want to use a custom font or a common font. Using a common font can express your ideas, but a custom font can pull a reader's attention to the main points of what you are trying to present.

3. Carefully consider the printing company that you will use. The wrong company will cause you nothing but headaches by missing deadlines, making errors or shipping to the wrong location. But using the right printer can take a lot or pressure off of you and make your print materials a showcase.

The three tips for card printing in this post may seem like they are very basic and somewhat simplistic, but they are very important to every piece of print material that you will place in front of your customer. Those materials have to be able to convert sales with the best possible return on investment. In order to do that, they have to be printed correctly and delivered on time. Remember that your customers are closely watching your every move.

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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