Mailing two versions of a promotion, with variables in graphic design or copywriting, can tell marketers which elements work and which don't work.
Britt Brouse
Author Archive | Britt Brouse
Sunday, October 11, 2009 - 23:04
Graphic Designers looking to stay on schedule, within budget and meet their clients' expectations, should draft a creative brief.
Thursday, October 8, 2009 - 23:28
Tips for adding seed names to a mailing or e-mail list to ensure on-time delivery of marketing promotions.
Tuesday, October 6, 2009 - 19:39
Turn a brochure, booklet, sticker, calendar, notepad or newsletter into a free gift item that will let customers know how much you value their business.
Sunday, October 4, 2009 - 22:54
For graphic designers, copywriters and creatives working at home, some resources for setting up a functional, inspirational home office.
Thursday, October 1, 2009 - 23:37
A landing page is a Web page with content dedicated to a specific marketing campaign. Printing a landing page URL on a direct-mail piece, can be a great way to connect with customers.
Tuesday, September 29, 2009 - 22:41
Image via Flickr user robstephaustralia.
Sunday, September 27, 2009 - 21:50
In today's world of online marketing, printed promotions may seem out of date, but they still work - sometimes even better than e-mail. The e-mail inbox is over-saturated.
Friday, September 25, 2009 - 02:03
Image via Flickr user Playingwithbrushes.
Wednesday, September 23, 2009 - 00:16
Image via Flickr user kwbridge.
Sunday, September 20, 2009 - 23:48
In direct-mail marketing it's usually a good idea to stick with what works and test new ideas to only a segment of your mailing list before rolling those ideas out full force. Yet there are times when a business wants to wipe the slate clean and [caption id="attachment_13206" align="alignleft" width="236" caption="Image via Flickr user Nieve44/La Luz."]<a href="http://blog.psprint.com/designing/graphic-design/7-questions-to-ask-clie..." rel="attachment wp
Sunday, September 13, 2009 - 20:45
Image via Flickr user ninahale.
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
