Rosana Mojica

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Author Archive | Rosana Mojica

Wednesday, May 18, 2011 - 20:52

In honor of the Maker Faire this weekend, and all the DIY, crafty, garage-born businesses that will be selling wares, I’d like to take a moment to talk about stickers. Yes, stickers. Stickers are your friend. They can be the marketing Swiss-army knife that a small business needs to look polished and legitimate (or at least more polished and legitimate than hand-written labels and brown paper bags). Stickers allow you to brand anything a customer sees at your table or takes home with them.

Tuesday, May 17, 2011 - 22:25

Fashion trends change with the seasons, and wedding trends follow right behind. Now seems like a great time to take a look at some of the biggest spring trends and use the ideas to make your invitations pop. 1.

Monday, May 16, 2011 - 18:30

Conventional business cards are trimmed out with straight blades so it’s easiest and least expensive to create a card with sharp 90 degree corners. A die-cut business card is one that uses a specially created die to cut a nonlinear shape — this includes rounded corners, cutting a silhouette shape in the center of the card, cutting notches and shapes out of the edges of the card, or making the card itself an irregular shape. Die cuts can make your card stand out in a big way but they aren’t for everyone.

Wednesday, May 11, 2011 - 21:28

Since today is Bike to Work Day I thought it would be a good moment to take a look at some fun posters, invitations and ephemera using bikes. In the late 1800s two technologies were developing at the same time — bicycles and color lithography. By 1890 artists such as Jules Cheret, Toulouse Lautrec and Alphonse Mucha were taking advantage of advances in printing to really push the medium of the poster while the bike was at the very height of fashion and novelty.

Wednesday, May 11, 2011 - 02:10

While spring is traditionally the season for weddings, fall is becoming more and more popular.

Monday, May 9, 2011 - 17:30

When designing anything typography is often the most difficult element to get a handle on. And the very small canvas of a business card imposes its own limitations.

Wednesday, May 4, 2011 - 22:01

When you’re 5 any old piece of construction paper with crayon all over it makes a great Mother’s Day gift. Maybe at this point in your life a little more effort is required Moms can be a little difficult to decipher, though. They don’t want to come out and say what they like — the thought is enough; whatever you do is great.

Tuesday, May 3, 2011 - 17:30

With Cinco de Mayo fast approaching it seemed like a good time to look at traditional Mexican motifs as a jumping off point for inspiration. Any of these themes can be mined for invitations and party decorations for your Cinco de Mayo celebration. Similarly, if you’re designing materials for a Mexican themed event or for a business with some Mexican heritage, using historical styles and cultural references can help to make the connection for your audience. 1.

Monday, May 2, 2011 - 17:30

They say, “There’s no such thing as bad publicity.” I think the real kernel of thought to take away from that statement is, “It’s never a bad thing to be memorable.” Some of the best advertising and marketing ideas come from companies that were willing to zig when everyone else in their industry was zagging. To that point, unless you’re as big as Nike or Coca-Cola one of the first impressions people will have of your business may very well be from your business card (which you will presumably hand out like candy). Your business card can be a significant way to be remembered.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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