Tips for successful custom greeting card printing

Jerry
November 10, 2009

Custom greeting card printing is a great idea to help you send that highly personalized message to friends and family. On the other hand, most people do not want to go to the expense of hiring a professional designer. Luckily there are some tools available to help you. Follow these five easy steps to get the perfect custom greeting cards:

select a template, choose a theme, get your graphics, arrange your text and graphics, and finally proof and print.

Templates

Most professional printing firms will supply you with downloadable templates so that you can develop and design your own custom greeting cards. Once you have the templates, you can design custom greeting cards in your favorite software.

Theme

Next, choose a theme such as a holiday or special occasion. This is an important step so that you know what kind of graphics and text to put on your custom greeting cards. There are an abundance of themed images for public use that can be found on the Internet.

Graphics

Once you know your theme you can start collecting your graphics. Keep in mind that most Internet images are 72 dots-per-inch, but all professional printing should be done at 300 dots-per-inch. There are many wonderful resources for free and legal high resolution graphics, such as iStock.com.

Put it all together

Arrange your text and graphics. Once you have gathered your graphics, you’ll need to arrange them on your template. Keep your original theme in mind and use fonts that are easy to read. If these are custom greeting cards for your business, do not forget to include your logo and contact information.

Print a proof

Finally, print off a test copy -- referred to as a proof -- to make sure what you see on your screen is what you’re going to get. Once everything looks right, save your file, and send it to your favorite print shop. Unless you are only printing 10 or less of your custom greeting cards, you should strongly consider using a professional print shop as they will more than likely save you money and get you better results.

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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January 07, 2016 03:21 am #

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.