Graphic design printing and you

November 17, 2009

Graphic design printing covers a vast scope of services. Any graphic that is printable falls into this area. You as an average consumer need to be focused in order to get what you want.

First of all know what your focus is going to be. Are you shooting for a holiday theme or a general graphic that is pleasing to the eye? What is your demographic? These two questions will lead you in the right direction so that you can make the most of your campaign. Next, you need to know what your medium is going to be. Do you want a full tri-fold brochure, a flyer, or will a postcard do it? This will help you to keep the number of graphics to an optimal level without overloading your printing piece. Lastly, be honest with yourself. Do you need to hire someone or at least look to an online printer for templates and tips? Getting in over your head will most likely lead to a waste of your hard earned dollars.

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.