Most people don't think of Thanksgiving as a consumer holiday in the same way as Christmas. There's just something more relaxed and comfortable about Thanksgiving, where the focus is on food and family and not on finding the perfect gift. For this reason, Thanksgiving presents small businesses with a largely untapped marketing opportunity. Since most businesses focus on the Christmas holidays as a vehicle for communications with customers, Thanksgiving-themed promotions are a refreshing way to reach out to prospective clients.
Thanksgiving-themed promotions may not work for businesses in the retail sector, which will already flood consumer's mailboxes with holiday shopping promotions. To be sure your mailing stands out from the Black Friday noise, take a printed piece and turn it into a Thanksgiving-themed gift that your customers will enjoy. Check out these Thanksgiving-themed promotion ideas below: 1. Recipe cards What is Thanksgiving all about? That's easy -- food! So send out a mailing with a few great recipes enclosed. One way to do this is to include a brochure with recipes for each of the classic dishes that make up a Thanksgiving meal. Or you could incorporate some photography and create postcards with images of the food on the front and recipes on the back. To mix up the menu a bit, consider including cocktail recipes and dessert recipes, too! Don't forget to brand each recipe card with your logo, company name and website so that customers will remember where the inspiration for their amazing apple pie came from! 2. Cooking bookmarks You can help folks create the perfect Thanksgiving meal by including a special bookmark within a promotional mailing. The bookmark can feature a Thanksgiving-themed image such as a cornucopia overflowing with food or other autumnal imagery coupled with appropriate text. Or, to make the bookmark especially handy, you can print useful cooking information on it. Everyone can use a handy reference for cooking conversion tables, tips for kitchen safety or steps for cooking and carving a turkey properly. There are so many ways to make the bookmark useful to recipients. Again, don't forget to place your business name and information somewhere on the bookmark to remind customers of your generosity. 3. Holiday cards Sending out blank holiday cards is one of the brilliant methods that nonprofit organizations use to solicit donations. As the winter holidays approach, nonprofits will send a mailing to potential donors and include beautiful holiday greeting cards as a free gift to encourage reciprocity. Copying this idea for a small business mailing is easy. Simply design 3 or 4 different holiday or new year's themed greeting cards and print enough cards for each person on your list. Your customers will greatly appreciate having a few extra holiday cards around the house, well in advance of the holidays. Place your business name, logo and URL in small type on the back of the cards. You may even include a message about your company, so that when customers send their cards out, your business information will reach new audiences.