Hot Off the Press: Chronicle Books

March 7, 2012

Business cards: They’re not just for networking at stuffy tradeshows anymore. PsPrint customer Chronicle Books found a new way to use business card printing – the independent publisher prints business cards with a book cover design on one side and the title and author information on the other. Chronicle Books distributes the business cards to its authors, who then hand out the cards themselves. It’s a new form of marketing Chronicle Books is trying out because, the San Francisco-based company says, authors are playing a much larger role in promoting their own books these days. Chronicle Books boasts an eclectic variety of genres, from art and design to food and drink to literature to pop culture. So for this week’s edition of “Hot Off the Press,” we decided to devote an entire post to its book cover design and marketing strategy. We’ll be back to our usual format next week, and if you missed last week’s “Hot Off the Press,” click here. If you’d like your recent printing project to be included in a future post, please let us know in the Comments below!

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:22 am #

[...] To learn more about the company that Chronicle works with to make these cards, Ps Print, click here. [...]

Anonymous's picture
January 07, 2016 03:22 am #

[...] feature to the PsPrint Blog, “Hot Off the Press.” Did you catch last week’s edition that focused on Chronicle Books? Their book cover designs and marketing materials are always unique and inspirational. If you’ve [...]

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.