Planning for October: 15 ideas for your business's marketing plan

September 30, 2020

No one could have ever expected seeing COVID-19 impact their October marketing plan. As businesses continue to navigate the new normal, what can you do to continue to reach customers and build brand awareness? Start to consider the changes you have to your annual marketing plan and adjust. Read this blog and find 15 ideas for your October marketing plan. 

15 ideas for your October marketing plan 

Follow this list of ideas and consider what you can add to your business's marketing strategy--even during COVID-19. 

1. Team up for a cause

Team with a cause-based nonprofit to promote their cause on your posters, flyers and direct-mail marketing campaigns.  Doing so can help you gain access to their list and brand your company.  October is Adopt a Shelter Dog Month, Breast Cancer Awareness Month and National Diabetes Month, among others. Consider 

2. Place a sticker on your car

Print stickers with your brand to start an awareness campaign. These also can be easily mailed with shipments to customers. 

3. Sponsor a virtual event

For special causes or in the spirit of Halloween, sponsor virtual or online events eiyher within your community or nationally.  Your company can sponsor events to get your name out – and make sure participants get your business card, brochure or coupon in marketing packets or promotional materials. 

4. Place banners at busy intersections

Vinyl banners are cheap to print, so seek opportunities to place vinyl banners in busy intersections.

5. Use postcards for direct mailers

Postcards are super affordable and allow you to get your message in front of a highly targeted customer base.

6. Hold an “early bird” Black Friday sale

Black Friday is still a bit away, but you can have an “early bird” Black Friday sale with incredible prices that will get customers to buy online or in-store (if following your state's COVID-19 health guidelines.)

7. Market somewhere unique

Find opportunities to take advantage of October’s predominant Halloween theme and use the theme to make unqiue promotional and marketing materials. 

8. Try print-to-mobile marketing

If you haven’t done so yet, develop a QR Code or Augmented Reality campaign in which customers can point their mobile devices at posters, postcards, brochures, business cards, flyers, or hang tags to get special content and discounts.

9. Mail out door hangers

Mail out door hangers to a target area and reach new or old customers. 

10. Put up a horrific store front

Get in the Halloween spirit with an attention-getting store front.

11. Print calendars

Calendars are great for marketing 365 days per year.  Get next year’s calendar out in October so customers put yours up first.  Include the last three months of this year so they can start using it right away.

12. Print spooky business cards

You can make your brand stand out with a custom business card just for Halloween.   

13. Print magnets

Print magnets with sports schedules or calendars so your brand is prominently displayed on refrigerators year-round.

14. Send greeting cards

Send the perfect spooky sentiment (along with a special offer) in an unexpected yet appreciated Halloween greeting card.

15. Online costume contest

Give a discount or prize to the person with the best virtual costume contest or post a photo on your Facebook page.

Increase brand awareness with your October marketing plan

No matter what you choose to add into your new October marketing plan, Halloween is always an acceptable, fun theme to use on your branded promotional materials. Use these 15 ideas as a way to reach customers during the new normal and create brand awareness even in uncertainty. Use PsPrint to create your marketing print materials this October. 


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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.