No one could have ever expected seeing COVID-19 impact their October marketing plan. As businesses continue to navigate the new normal, what can you do to continue to reach customers and build brand awareness? Start to consider the changes you have to your annual marketing plan and adjust. Read this blog and find 15 ideas for your October marketing plan.
15 ideas for your October marketing plan
Follow this list of ideas and consider what you can add to your business's marketing strategy--even during COVID-19.
1. Team up for a cause
Team with a cause-based nonprofit to promote their cause on your posters, flyers and direct-mail marketing campaigns. Doing so can help you gain access to their list and brand your company. October is Adopt a Shelter Dog Month, Breast Cancer Awareness Month and National Diabetes Month, among others. Consider
2. Place a sticker on your car
Print stickers with your brand to start an awareness campaign. These also can be easily mailed with shipments to customers.
3. Sponsor a virtual event
For special causes or in the spirit of Halloween, sponsor virtual or online events eiyher within your community or nationally. Your company can sponsor events to get your name out – and make sure participants get your business card, brochure or coupon in marketing packets or promotional materials.
4. Place banners at busy intersections
Vinyl banners are cheap to print, so seek opportunities to place vinyl banners in busy intersections.
5. Use postcards for direct mailers
Postcards are super affordable and allow you to get your message in front of a highly targeted customer base.
6. Hold an “early bird” Black Friday sale
Black Friday is still a bit away, but you can have an “early bird” Black Friday sale with incredible prices that will get customers to buy online or in-store (if following your state's COVID-19 health guidelines.)
7. Market somewhere unique
Find opportunities to take advantage of October’s predominant Halloween theme and use the theme to make unqiue promotional and marketing materials.
8. Try print-to-mobile marketing
If you haven’t done so yet, develop a QR Code or Augmented Reality campaign in which customers can point their mobile devices at posters, postcards, brochures, business cards, flyers, or hang tags to get special content and discounts.
9. Mail out door hangers
Mail out door hangers to a target area and reach new or old customers.
10. Put up a horrific store front
Get in the Halloween spirit with an attention-getting store front.
11. Print calendars
Calendars are great for marketing 365 days per year. Get next year’s calendar out in October so customers put yours up first. Include the last three months of this year so they can start using it right away.
12. Print spooky business cards
You can make your brand stand out with a custom business card just for Halloween.
13. Print magnets
Print magnets with sports schedules or calendars so your brand is prominently displayed on refrigerators year-round.
14. Send greeting cards
Send the perfect spooky sentiment (along with a special offer) in an unexpected yet appreciated Halloween greeting card.
15. Online costume contest
Give a discount or prize to the person with the best virtual costume contest or post a photo on your Facebook page.
Increase brand awareness with your October marketing plan
No matter what you choose to add into your new October marketing plan, Halloween is always an acceptable, fun theme to use on your branded promotional materials. Use these 15 ideas as a way to reach customers during the new normal and create brand awareness even in uncertainty. Use PsPrint to create your marketing print materials this October.