Direct-Mail Marketing Done Easy

March 2, 2010

One of the most cringe-worthy things I can think of is a paper cut to the tongue. But with direct-mail services, you can bid adieu to licking stacks of envelopes – and even save money. If you’re shaking your head at the thought of sending snail mail, consider this: E-mail marketing works only if your target audience actually opens your newsletter, scrolls through it and clicks through to your site. Response rate is low with e-mail marketing.

However, direct mail provides a tangible, one-on-one experience with your customer. Direct-mail marketing is ideal for many small businesses. The National Oil and Lube News newsletter (PDF), for one, advocates reminder cards (in its case, for car maintenance), mailings to customers who haven’t visited in more than a year, and discounts for a targeted audience. When you do a bulk mailing of postcards, brochures or catalogs, the recipients don’t have the option of hitting Delete – instead, they’re face to face with your eye-popping graphic design and your catchy marketing message. Printed marketing materials are tangible reminders to get something done. How many times have you thought you’d refer back to an e-mail newsletter, only to let it sink to the bottom of your inbox? Going back to the paper cut-via-envelope scenario – with direct-mail services, once you’ve designed your promotional postcard, booklet or brochure, your hard work is done. Simply provide PsPrint with your mailing list, and addressing, postage and sending are taken care of. Direct-mail services take the drudge work out of marketing, leaving you more time to focus on your business itself.

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.