Happy St. Patrick’s Day! Are you wearing green? Have you had a Shamrock Shake? Or, better yet, a shot of Jameson? St. Patrick’s Day is a whimsical holiday – you’re not pressured to spend a lot of money showering your loved ones with gifts. Heck, you’re not really expected to do anything except join your friends for Irish bar hopping and chow down on some corned beef and cabbage. But maybe take a moment to reflect on your luck.
I’ve always believed in karma more than luck – I follow the simple Buddhist theory that if I’m a good person, good things will happen to me. Indeed, there’s a belief that good luck is something people create for themselves by being optimists, therefore creating their own fortune. A lot of PsPrint customers are freelancers or are employed by small businesses, so we’re all aware of how cutthroat competition can be. But in order to survive and even grow your company, you need more than luck – you need gumption and drive. You need to make the effort by developing a solid marketing plan. Rather than pout that you lost another customer to your nemesis, think about why that happened. Was it bad luck, or did you not offer a good-enough value to the prospect? Going back to karma – it really is a beneficial practice to consider for your business. Join groups, clubs and charitable organizations. Network. Make referrals. All of those things help your community as well as get your name out there. People will remember you when it comes time to making a business decision. The cliché “what goes around comes around” is true, as luck would have it.