Grab Attention With a Vinyl Banner

January 18, 2010

The afternoon sky was dark this weekend as the wind whipped the rain in all directions, yet I still managed to spot a bold, red-on-white vinyl banner over a store proclaiming, “Grand Opening!” My companions and I did a double take, as a new restaurant, bar or shop in our neighborhood is always cause for celebration. We turned the corner to pass the establishment again, finding that it’s a nail salon.

When we got to our destination, we told our friends about it. And that is vinyl banner marketing at its best.

Banners are a great investment for small businesses. Here are three reasons: 1. They’re portable. While the banner I saw was hung above a shop announcing its grand opening, they can be used in many places: in a trade show booth, at a street fair, on an overpass or in a parade. You can print up one banner with your company’s logo, tagline and contact information and then use it in a variety of ways for years to come. 2. They’re bold. A banner signifies there is something special going on. If the nail salon had just a storefront sign, I never would have noticed anything was new on that block. But the banner told me something was happening: a sale or grand opening. As a driver, I never would have noticed a poster in the window. But the vinyl banner was visible from across the street. 3. They’re weatherproof. Despite the stormy conditions, the banner I saw was in good condition. Its weight kept it from flapping around too much, and the rain just ran off. The moisture made the banner look even shinier. A weatherproofed vinyl banner can last a long time, giving you a lot of bang for your marketing buck.

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.