More Ways to Get Stuck on Stickers

February 24, 2010

Sticker marketing is HUGE. That’s because stickers are easy to design, cheap to print and quick to distribute. Stickers can be plastered everywhere, so they’re seen by a broad audience. If you’ve never created stickers for your business, organization or band before, now’s a great time to try it out. PsPrint is now offering three paper stocks to choose from:

    • Top-quality gloss sticker paper with crack-and-peel backing (for indoor use)
    • Premium vinyl sticker paper with glossy UV coating (for indoor or outdoor use)
  • Clear polyester sticker paper with glossy UV coating (for indoor or outdoor use)

Marketing your business with stickers is easy-peasy because you have a smaller space, and you don’t want to overload it information. Here are some ideas: Pique your audience’s curiosity by including your logo and website – no company or band name. Make sticker business cards. Create a custom die cut to make your sticker stand out. Bumper stickers never go out of style! What easier way to grab attention than when a driver is stuck behind you in traffic? K.I.S.S. = Keep it simple, stupid. That’s a crude way of reminding you to not go crazy with your stickers. Stick with just a couple of bold colors, such as a white background so that letters or graphics show up clearly. Think of your green efforts when it comes to stickers. Maybe your business is already well known, but stickers are a great way to remind potential new customers that you recycle or switched to energy-saving light bulbs. Hand out stickers and paste them on your store windows. Green sticker marketing goes both ways, too, since you can choose soy-based inks, and stickers aren’t as easily tossed away as other printed marketing materials. What are some of the creative ways you’ve used stickers?

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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January 07, 2016 03:21 am #

[...] “More Ways to Get Stuck on Stickers” about paper stock, sticker business cards, die cut and eco-friendly printing. [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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