Sticker marketing is HUGE. That’s because stickers are easy to design, cheap to print and quick to distribute. Stickers can be plastered everywhere, so they’re seen by a broad audience. If you’ve never created stickers for your business, organization or band before, now’s a great time to try it out. PsPrint is now offering three paper stocks to choose from:
- Top-quality gloss sticker paper with crack-and-peel backing (for indoor use)
- Premium vinyl sticker paper with glossy UV coating (for indoor or outdoor use)
- Clear polyester sticker paper with glossy UV coating (for indoor or outdoor use)
Marketing your business with stickers is easy-peasy because you have a smaller space, and you don’t want to overload it information. Here are some ideas: Pique your audience’s curiosity by including your logo and website – no company or band name. Make sticker business cards. Create a custom die cut to make your sticker stand out. Bumper stickers never go out of style! What easier way to grab attention than when a driver is stuck behind you in traffic? K.I.S.S. = Keep it simple, stupid. That’s a crude way of reminding you to not go crazy with your stickers. Stick with just a couple of bold colors, such as a white background so that letters or graphics show up clearly. Think of your green efforts when it comes to stickers. Maybe your business is already well known, but stickers are a great way to remind potential new customers that you recycle or switched to energy-saving light bulbs. Hand out stickers and paste them on your store windows. Green sticker marketing goes both ways, too, since you can choose soy-based inks, and stickers aren’t as easily tossed away as other printed marketing materials. What are some of the creative ways you’ve used stickers?