Valentine’s Day may not be a national holiday, but thanks to our friends at Hallmark Cards and Hershey’s Chocolate, it’s a BIG holiday. If you are freelancer or small business owner, Valentine’s Day is a great excuse to communicate with your customers. Here are three simple ways to created printed Valentine’s cards that can help improve your branding and sales.
1. Loyalty mailing When’s the last time that you told your customers you loved them? Use Valentine’s Day to design a postcard or greeting card mailing that simply says, “We appreciate your business.” You can make the design kitschy and over the top with tons of cupids, foil stamping and maybe even a die-cut heart-shaped card! This message will make your customers feel valued and keep your business or services fresh in their mind. It will also come across as light-hearted and fun, and not the usual in-your-face marketing mailings that prospects are wary of. 2. 'Someone You Love' referral sale For freelancers and small business owners, networking and landing new clients can greatly affect your earning potential. Around Valentine’s Day, try sending a Valentine’s Day Card offering current clients a discount on your services if they refer a new client. You can extend the discount to the current client and the new referral, too, to really incentivize the “Someone You Love” referral sale. 3. Looking for love mailing One of the greatest marketing tools out there is the customer testimonial. You can post testimonials on a website, use them in a direct-mail campaign or just have a file of testimonials ready for interested customers. On Valentine’s Day you can build up your testimonials. Just send a “Looking for Love” greeting card or postcard that asks current clients for their feedback. Happy clients will provide testimonials that you can use to further market your business, and they’ll be reminded about how great your services were. Unhappy clients might provide useful feedback on how you can improve your business. Be sure to include either a mailing reply card, or a link to a website where folks can submit their comments online. It’s also wise to let customers know that you’d like to use their comments to promote your business. You can even include a couple of check boxes so customers can choose whether to submit their comments anonymously, or to exclude their comments from business promotions entirely. Advertisement:
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