Stand up and testify

Jerry
July 28, 2009

Testimonials are a vital tool for any business coming out with any print campaign. Brochures are not the same without at least one testimonial.

Whether you are marketing a new product or selling an old one, customers feel more relaxed knowing that someone else has had a positive experience with your company and your product.

Testimonials are significant in that they can make your target audience feel at ease with what you have to offer. They certainly add to the attractiveness of your products. There are a few things that must be included in a testimonial:

 

  1. Always use real people. Do not make up a testimonial.

  2. Highlight common issues for you target audience.

  3. Focus the testimonials towards the target audience.

  4. Place your testimonials all over your printed materials.

Following these simple rules will keep your testimonials more believable and real for your customers. Believable and real are selling points that customers have to feel instead of read.

What are your thought on testimonials?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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