I am a marketing guy. So, why is a marketing guy tackling website presentation? Well, how am I supposed to market a company that looks outdated or frumpy online? If I am selling a company or brand then the website has to look as cutting edge as possible. It at least has to look as if someone thought things through and not just slapped up a site to satisfy their boss. There are many different aspects of website presentation.
I'll give you a few throughout the next couple of posts and hopefully you will get a little something out of them. Every penny you spend on Google AdWords, SEO, linking strategies, and social networking will be wasted if you do not keep these four marketing communication musts in mind: engage, enlighten, embed and reinforce. It is easy to see why they are important, but not always easy to incorporate them into a project. The best way I can think of to demonstrate how all of these things together should make people feel is to tell a story. Imagine you are in an ornate boardroom waiting for a client. In walks a well-dressed gentleman of obvious wealth. He walks over to the leather chair he is supposed to sit in, but stands beside it instead, then spits on the conference table. You will remember what he did from then on. If your website can make people feel like that about your product, then you have successfully incorporated all four elements of website presentation. In my next post I will go in depth about all four of the elements of website presentation. I hope you will join me. Who knows, maybe there will be more spitting.
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