The early bird gets the worm?

Jerry
September 22, 2009

You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to be the flexible guy who can tailor your product to each company’s needs and treat them as an individual. The best marketing and business concepts are individual treatments that help a company to stand out.

How can you stay flexible and offer a competitive product? Easy enough, especially for software, printing and related businesses. Custom templates and brochures are simple to print, but you will have to offer a way for individual designs to be incorporated into a campaign. Software is greatly customizable to individual needs. You also have to anticipate your customers’ needs. That is where a good tracking system and print campaign work together. Think of how all of the big companies do things. Do the large retailers offer winter coats in January? No. They are already on to the upcoming needs of the customer. Their ads all offer shorts and spring jackets by January. How does all of this tie in together? Everything that I have mentioned relates to being flexible. It is the flexible bird that gets the worm. If your customer needs a particular piece of printing or software customized to their needs, you must be willing to do it. Do you have any other ideas or thoughts on this subject?

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.