3 recession proof marketing tools

March 8, 2009

With the current economy, businesses are looking for less expensive ways to keep their company's name in front of customers. All out print onslaughts are not in the budget for the new year.

Here are three tried-and-true recession proof marketing tools:


You need to create high impact newsletters, announcements and sales copy that can be sent electronically to select customers. While this type of campaign can not stand alone, it is an essential tool in a multi-pronged attack.



All companies need to know their customers minds and needs. Surveys can help you to understand what makes your customers tick. These can be e-mailed or direct mailed.



Every business has a list of customer contacts. Printed, direct-mailed postcards add a personal touch that says you are willing to go the extra mile for them.


None of these strategies will stand alone. They have to be used as part of a multi-pronged campaign. There are other ways to reach your customers. Do you have a certain method of contact that has worked for you in the past?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.