A direct-mail must

April 8, 2009

Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be bold in terms of color, text and appeal, but it also needs an unmistakable call to action. You must include an offer that your customer is sure to act on.

If your offer is not effective or relative to the customer, you have just wasted your time, energy and money. The offer must be clear and bold. Something that makes your customer feel a need for your product, not just a want. Your call to action must be tied to the products you offer such as a free estimate or a small free sample.

Try to make your direct-mail material unique while still including your company's logo in the front and back of the item. Including graphics and statistics will help as long as they do not overwhelm the customer and distract from the offer you are trying to make.

What has your experience with direct mailings been? Do you have any other suggestions?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Anonymous's picture
January 07, 2016 03:21 am #

Great insights. You did a great job in writing this piece.

Anonymous's picture
January 07, 2016 03:21 am #

Great post! Very Informative. This will really help our business. Thanks.

Anonymous's picture
January 07, 2016 03:21 am #

Interesting blog post. What would you say was the most important marketing factor?

Jerry's picture
Jerry January 07, 2016 03:21 am #


I would say the most important marketing factor is branding. Although an all around marketing strategy is needed no matter what the size of your company is.

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