Try a new angle on an old idea

December 18, 2008

It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, the hyperbole. There is some common sense there. Things that we all know, but have made overly complicated through the years of “experience." It has gotten to the point that old knowledge can be thought of as an attitude changer. You can really shake things up using school boy lessons and presenting them anew.

Now, take that same thought process to your printed campaigns. Present the same stuff as before, but put a new angle on it. Simplify it. Purify it. Electrify it. Sounds like a song almost, lyrical even. Do not let that diminish the truth behind it. If you want help figuring out how to do that, comment on this post. I am always glad to try and help you. A little brainstorming never hurt any business.

Maybe I sound like a broken record with the brainstorming thing, but it works. You are not a bastion of strength that will not benefit from the ideas of others.

Have you used this way of thinking to develop a new campaign? I would love to hear about it.


Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.