Barriers to marketing online

November 18, 2009

The Internet has made marketing online a global focus. Despite its accessibility to the masses, the Internet also presents many barriers to marketing online. Changing technology creates a need for constant adaptability and the ability to accommodate change quickly and wisely.

Here are a few of the common barriers presented to online marketers: The first barrier is the speed of the Internet that your potential customers are using. You may have a great website designed and using the latest technologies, but if your customer is still using dial-up your site will never load on his computer. You can actually become too advanced to make sales. The second most important barrier to marketing online is one related to information security. Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. There are many companies that offer encryption methods. Using them and placing their logos on your site can help with this one. Marketing online is important to every company. You have to market online or your company could risk losing a vast pool of potential customers. These few barriers can be easily overcome through research and putting security features in place. How would you approach these barriers?

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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