Congratulation on your graphic design degree! Now what? Part 1

January 17, 2009

Welcome to the wild world of advertising. I went to Iowa State University for graphic design. After I graduated I moved to Milwaukee, where I've been working as an art director for the last 20 or so years. I also teach graphic design at the college level. One of the classes I teach deals with preparing your portfolio and interviewing as an entry-level designer. So, even though I may be at a different point in my career than you, I've got a pretty good idea what you are about to face. Let's look at who your target audience is. First of all, target an employer with a job opening. Cold calling won't be very productive. Concentrate on the firms actually looking to hire someone. The exception to this would be if you have your sight set on a particular place you really want to work. There are a few attributes that employers are looking for at the entry level. You won't have a large body of work or a work history coming right out of school, they know that. They are looking for is someone that is a decent designer, knows the software and really really wants to work hard. Keep these factors in mind when crafting your message to them. Now for your resume: It should be nicely designed, organized and easy to read. Always be sure it’s accurate. If it’s not it can come back to haunt you later on. Make your objective reflect the benefits hiring you will bring: "To work with a team of exceptional creatives. In a fast-paced challenging environment where I can use my design skills to grow with the productivity and reputation of the company." With this statement you are stroking their egos ("exceptional creatives"), saying that you work and play well with others ("work with a team") and that you thrive under pressure and that as your skills grow, so will the company. Click here to read part 2.

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January 07, 2016 03:21 am #

[...] « Congratulation on your graphic design degree! Now what? Part 1 [...]

Anonymous's picture
January 07, 2016 03:21 am #

[...] in your 30s or 40s, your parents’ expectations of your adulthood may have resembled this: Graduate from a four-year college with a job offer and work toward a gold watch after 25 years of service. But then reality set in: [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.