Flexibility is profitability

January 4, 2009

There is an old adage in the marketing game: “The early bird gets the worm.” It's not just for marketing, but for business in general. I think it should be: “The flexible bird gets the worm.” Hey, you have to be flexible enough to meet customer needs and demands. You can get there early and frequently all you want, but if you do not have, or offer, what they want, no one will buy from you.

That is where a good tracking system and print campaign work together. Think of how all of the big companies to things. Do the large retailers offer winter coats in January? No. They are already on to the upcoming needs of the customer. Their ads all offer shorts and spring jackets by January.

Thinking ahead and anticipation are two keys to long-term success in any business. Both will lead to a successful business strategy and exceptional profitability.  How do you anticipate your customers' needs?



Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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