There is an old adage in the marketing game: “The early bird gets the worm.” It's not just for marketing, but for business in general. I think it should be: “The flexible bird gets the worm.” Hey, you have to be flexible enough to meet customer needs and demands. You can get there early and frequently all you want, but if you do not have, or offer, what they want, no one will buy from you.
That is where a good tracking system and print campaign work together. Think of how all of the big companies to things. Do the large retailers offer winter coats in January? No. They are already on to the upcoming needs of the customer. Their ads all offer shorts and spring jackets by January.
Thinking ahead and anticipation are two keys to long-term success in any business. Both will lead to a successful business strategy and exceptional profitability. How do you anticipate your customers' needs?