Another blow has been struck for eco-friendly printing. Dutch marketing and communications company Spranq has developed a typeface they claim can reduce the amount of ink used on a page by up to 20 percent. The new typeface is called EcoFont. The Ecofont, based on a hunch of Colin Willems, is based on Verdana, but places multiple blank circles within each letter. The company tried lots of possible ink-saving-options: extra thin letters, letters with outlines only and omitting various shapes: dashes, squares, triangles and even asterisks. In the end the circle was chosen as the best soldier to put in the field. With the Ecofont, Spranq hopes to increase environmental awareness. Green inks, a reduction in the total ink used, and using recycled paper are all ways to lower a company's “carbon footprint.” Ultimately, it is up to the printing companies, both online and off, to be responsible for themselves. I think that it is also the duty of each customer to research the most environmentally sound company to do business with. Do you check into a printer's green policies? How important is being green to you?