Green gains ground

Jerry
February 17, 2009

Another blow has been struck for eco-friendly printing. Dutch marketing and communications company Spranq has developed a typeface they claim can reduce the amount of ink used on a page by up to 20 percent. The new typeface is called EcoFont. The Ecofont, based on a hunch of Colin Willems, is based on Verdana, but places multiple blank circles within each letter. The company tried lots of possible ink-saving-options: extra thin letters, letters with outlines only and omitting various shapes: dashes, squares, triangles and even asterisks. In the end the circle was chosen as the best soldier to put in the field. With the Ecofont, Spranq hopes to increase environmental awareness. Green inks, a reduction in the total ink used, and using recycled paper are all ways to lower a company's “carbon footprint.” Ultimately,  it is up to the printing companies, both online and off, to be responsible for themselves. I think that it is also the duty of each customer to research the most environmentally sound company to do business with. Do you check into a printer's green policies? How important is being green to you?

 

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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