A little laughter goes a long way in this recession

March 30, 2009

I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred to the recession as a joke. Not that the loss of jobs are a joke, or people losing their homes is funny, but they made fun of the situation. You know: Inflation-proof ice cream or something like that. The funniest was a bumper sticker that said, "I'm so broke I can't pay attention!”

Some of these little snied remarks are working for businesses. Play to the uneasiness of the current economy. Be clear about your company's strength and stability, make sure your customers know that you will be around for their next order or be able to fill their support needs in the coming months.

Continuing to send brochures, postcards, and other printed sales copy shows that you are still able to meet their needs instead of disappearing in the next quarter.

Have you used other means to comfort your customers?


Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.