Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or italic font by using the faux font feature. JUST SAY NO TO FAUX FONTS. There are two big reasons. 1. Faux fonts don’t always print correctly. If you’ve sent your file to the printer and the font doesn’t rip correctly, it will cost you time and money to correct the problem. 2. Aesthetics. Type designers spend large amounts of time designing beautiful typefaces. Computers just don’t have the “eye for type” that designers do. The computer-manipulated type will have crude details. For instance, the counters may close up too much making the type look heavy or uneven. Avoid problems and use the real font. One more note on manipulating type. Most applications allow you to scale or stretch type. In most cases you will be fine as long as you don’t go beyond 3 percent either way. So stay within 97 percent and 103 percent. Just remember these guidelines and you can avoid faux font faux pas. Please share your faux font faux pas with us.
How to avoid faux font faux pas
January 13, 2009
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
[...] in so many other places in print and web design, faux type styles should be avoided. “Faux bold” and “Faux italics” will be immediately [...]