Thanksgiving can often be overlooked when it comes to business – often companies go from Halloween straight into the winter holidays. But Thanksgiving should not be ignored. It’s not as controversial as Christmas – since it’s not a religious holiday, everyone can celebrate! And you can use a lot of leftover Halloween ideas, too, such as pumpkin and autumn leaves decorations for the office, store, website or newsletter.
Here are some simple ideas to make Thanksgiving memorable – some are even marketing tips in disguise.
The most obvious way to celebrate the Thanksgiving holiday is with food. If you work in an office, organize a potluck. Maybe schedule it for the day before Thanksgiving. DEFINITELY plan something for your loyal employees if they’re working on the actual holiday. Or maybe organize for something low key if people are working on that Friday – even pizza and simple snacks. As the organizer, step up and volunteer to bring a main dish, but encourage your employees to be creative and bring something they’re proud of. Speaking of food, Thanksgiving is a time to show gratitude for what we have. It’s also a time to acknowledge those who don’t have enough. Organize a food drive and encourage your employees to bring in nonperishable items. Practically every city has a local food bank that’s just an Internet search away. If you have the means to do so, donate a turkey or two to match your employees’ donations – perhaps one turkey for every 25 canned goods. This will encourage your workers to donate as well as send a message that you’re a caring company. If you have clients, promote the food drive on your website and/or with signage and encourage them to donate, too. Offer your customers a discount or coupon with each food item they donate. Thanksgiving is a time to give thanks, but it doesn’t have to happen just once a year. Take these ideas and use them throughout the next year. An appreciated employee is a motivated employee, so now and then host a luncheon or other fun event. In addition, find ways to give back to your community. When your company gets involved in charitable activities, not only does it make you feel good but it also makes your company look good – and that’s probably the most satisfying form of marketing.