How many times have you been to the ballpark and seen the name of a restaurant or bar on the uniform of a team? How about the local festivals? Have you ever counted the banners hanging from tables? Any business that can manage it has a banner or is listed as a sponsor for an event or tournament. Why? Because the advertising benefits are tremendous.
Your company is seen as being locally active and the name repetition keeps your company in a person’s mind longer, which also leads to more sales. Getting your name in front of a potential customer as often as possible is an age-old tactic that still works.
It doesn't have to be as expensive as a ball team's uniforms. A charity car wash in your parking lot. Advertise that you are donating a portion of sales to charity. If you want to track customer response, print coupons and count them as they are used. The only goal here is to have your company name and logo in front of the largest number of local people as possible. Repetition is important. That is why you see the same commercials several times per day. How much you spend is not as important as where the money goes and how many people see your company name.
How is your business locally active? How do you track the benefits of this activism?