- Check out these two comprehensive lists of available article marketing Web sites: Article Directory Ranking and 95 Free Article Submission Websites. Look at the articles already posted to get ideas for your own writing.
- Always proofread. Articles with grammar errors will reflect poorly on you and will not be accepted on most sites.
- To brainstorm a good topic think about your clients' greatest challenges, needs or problems and how you can help.
- When writing about a topic, try to keep the content focused on a single thought, question or how-to. Don't worry about giving away expert advice for free -- the more detailed and helpful the article is, the better the results.
- Don't try to sell your services in your articles.
- Write a short, sweet headline for each article. The headline should be clear and let the reader know what they can expect to learn, i.e. "6 Tips for Letterhead Design."
- Shoot for 600 to 800 words per article.
- Write a short four- to five-line biography which includes a way to contact you.
- Also include a link to your site in your bio paragraph and write out the "http://" so that it is counted as an inbound link.
- Urge readers to take action, by offering a link to something for free in your bio such as a report, a consultation or a subscription to your e-mail list or newsletter.
- To avoid poor formatting and line breaks, write all content in plain text, preferably in no-frills programs such as Text Edit or Notepad.
Market Your Expertise
Article directories are great source of knowledge. You can get material for your school or work from articles directories for free.
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.