Microblogging: embrace or ignore?

October 1, 2009

Microblogging is becoming a whole new technological ecosystem. You can choose to ignore it or race to embrace it. What it does for your company is simple: lead generation and customer relationship management. Knowing that these two things are very important is not enough. You have to know which sites are the most effective. Here are the top five microblogging sites on the Web.

LinkedIn is good for business referrals and leads. It is a business-oriented site for professional networking. The primary demographic is men around 40 years of age. Becoming connected leads to becoming connected to one person leads to becoming connected to who he is connected to, etc. And all that leads to new business connections. Twitter can be used to let your clients know about the latest developments, promotions and initiatives. The largest group of users is 35 to 49 years of age. This is one of the quickest sites to use. Each post can be only 140 characters long and goes to everyone who is following you at the same time. It is the fastest-growing community on the Web. BizNik is a great way to establish yourself as an expert in your field by posting articles and content. There are many different ways to do this, including seminars, posts and online events. It is not a bad place to build links, either. Facebook can be joined by city, workplace, school. Etc. Choose your friends and connections and security settings to allow the flow of information at your own pace. You have the opportunity to post free classified ads to those that are in your network. This is for the 25-and-older demographic. MySpace is the most prevalent of the sites. You can recruit or educate, introduce or boost awareness of your business. This is the 18-and-older user group. This is a great site to post a bulletin to your group of followers. Full-service classified ads are available. These five sites are part of an emerging marketing gold mine. Your company has to take advantage of them, or you will get left behind.

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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