Microtrend: Elaborate Type

Rosie
September 12, 2011

Alonzo Felix for the band Thrice Beggars

Let's talk about elaborate type. There seems to be a groundswell of interest not only in typography, but in the intersection between typography and illustration. So the end result is not so much a great typeface being employed in a beautiful way (which is all to the betterment of society). It's more of a group of words being illustrated to interlock and connect in a way that is as polished and clever as carefully crafted typography while achieving an identity not reproducible by just anybody with a big font library and a computer. Maybe it's just part of the continuing backlash against the democratization of digital design. As soon as everyone has access to the tools the product becomes less special and mysterious for a potential client. They're all likely to think that their computer-savvy nephew can do as good a job creating their marketing materials as a paid designer would. (And they might be right depending on the talents of that nephew.) But there's still a sense of magic to hand-created letterforms that differentiates it from firing up a Mac and banging something out in InDesign. The skill and practice is more akin to hand-lettering and calligraphy then pure typography. It has historical ties as far back as the book of Kells and as recent as graffiti. The specialized knowledge required to know the anatomy of letterforms and then manipulate them artfully is something beyond the skills of many seasoned professional designers. Here are some of the practitioners I've found whose work I love to marvel over and dissect: Jessica Hische http://jessicahische.is/awesome/ I'm sure I 've mentioned her in previous posts. I love her work. She illustrated a series of covers for Barnes & Noble Classics. Each one is beautiful and you know I love a good book cover. This is actually a print of her viney alphabet available in her online store here. Sebastian Lester http://www.seblester.co.uk/   Jorge Lawerta http://www.lawerta.com/ Jorge did a nice series of posters based on different neighborhoods in Buenos Aires. AlexTrochut http://www.alextrochut.com/#/works

Rosie's picture

About Rosana Mojica

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!